About A+ Power Sports

Our Story

We are a family owned and operated dealership that provides exceptional power-sports products and equipment to outdoors and power-sports enthusiasts with our exceptional experience in riding and equipment knowledge, while treating you like family. We're dedicated to showing you and your friends and family "The Way Out."

The Way Out to the best snowmobile trip of your life. The Way Out to all the wonderful ATV and RZR trails the state of Wisconsin has to offer. The Way Out of hard work and how a Polaris Ranger side by side can simplify your life. The Way Out of that rickety old trailer in which every time you take a trip somewhere, you cringe at the thought of how unsafe it is. The Way Out of the ordinary and into the fun and exciting world that's out there for you to explore.

With your friends and family, it's time you experienced The Way Out. Let the A+ Power Sports team experience show you how.

Who Are We?

We are a family owned dealership who eat, sleep, and live for the ride and we’re excited to share our experience, passion, and knowledge with the community. The A+ Family consists of Kevin and Barb Nichols, and their children Kole, Tristyn, Logan and the many great employees.

Where It All Began / Our History

The owners, Kevin and Barb Nichols, adventure began in 1994 as avid riders they turned their passion into a business. The goal was to provide exceptional powersports products to Southern Wisconsin and Northern Illinois area with their exceptional experience in riding and powersports knowledge. They progressed from a small parts shop to one of the largest Polaris Dealerships in the territory. We’ve continued to grow for over 25 years, providing an innovative and exciting powersports experience. Our company has expanded to housing new and used Polaris off roads and snowmobiles, and Trailers.

Why Are We Different From Other Dealers?

We are your family owned, experienced riding, and honest powersports dealer. We care about our customers and will go out of our way to make sure our customers are satisfied. We are experienced riders, so we know from our experience the best recommendations for your ride. We are an honest dealer and will always share our honest opinion.

What We Offer

Sales New/Used: We are your home for Polaris ATV's, Side by Side's, and Snowmobiles, new and used. To accommodate your Ride (whatever it may be), we carry steel and aluminum trailers in many styles. ATV, 2-4 place snowmobile (enclosed or open), utility and equipment, gooseneck and dump trailers. We have one for all of your everyday needs and uses.

Apparel: We carry a large assortment of helmets and riding gear from Polaris, FXR, Klim, 509, Tobe, Fly Racing, and more for safety and all weather conditions. Our knowledgeable and experienced apparel team works with you to help find the best gear for your riding style and ensure that you’ll look as good as you feel when your ride with our top-quality manufacturers.

Parts & Accessories: Whether it’s needing a part for your vehicle or wanting to add protection and customize your ride, our parts and accessory team can assist you with our large stock of parts and display of accessories.

Vehicle Service: Leave your vehicle in certified trained hands. Our expert technicians treat your vehicle as if it were their own whether you’re in for a tune-up, accessory install, or repair. Your machine is our #1 priority to get you out riding again.

Finance: Financing your vehicle purchase is a smart and easy way to keep your hard-earned cash working hard for you. Our professional and caring finance team works to select only the best terms through a large assortment of local and national lenders to fit your needs.